Our Philosophy
In a nutshell, we are interested in revolutionizing the concept of learning. We believe any child will be keen to learn as long as it is taught using the right methodology. After extensive research and analysis for almost a decade, we found young children need to have exciting content, blending entertainment with education, which helps them to have a natural inclination to learn. A conclusion was derived that children can only be imparted education, if they are interested in it. Interest can only be generated if they enjoy the implementing methods.
How we did it?
We all know kids love to listen to stories, especially the ones shown as animated videos. Through our experiments, we found kids reached boredom very soon when they were introduced to formal education. We believed if we educate kids through the most entertaining way, which is through story telling and animation, they will be a lot more receptive, and our trials proved our thinking was right on target.
How we got here?
We started as a concept in Atlanta, USA in 2010. We had several successful field trials and implementation subsequently, which included trying with young kids from all social, cultural, economic and racial backgrounds. Further analysis was performed to see the effect of the video content, if the concepts were understood clearly and if improvement was seen in the children’s understanding and knowledge. The results were extremely encouraging, which prompted us to think globally. The animation content development team works from Chennai, India.
Where do we want to be?
Currently, we are in the US, UK and Indian market. Our content is geared to young kids in the ages between two to eight, mainly in the field of mathematics and science. Our goal is to be able to teach kids from Pre-K to high school, in multiple fields, and make the concepts extremely easy and exciting for the kids to learn. Our idea is to make learning so much fun that there is no concept that is either uninteresting or hard to comprehend.